Understanding wine, made fun
Order with Confidence
VintMax provides hands-on, practical wine education seminars to professional service providers.
Courses include 6-8 curated wines, food pairings, and custom workbooks for each participant.
About Max
Max Barg is a fourth-generation wine professional based in New York City. A former engineer at a major tech company, Max left the corporate world to pursue a wine career. Now a Wine & Spirits Education Trust Level 3 award winner, he has worked the floor at New York’s largest wine shop, as well as a Sommelier at a fine-dining restaurant.
In early 2025, Max turned his focus to developing the VintMax curriculum, offering practical, engaging wine education that builds both confidence and competence at the table. His corporate background informs the programs he’s developed: he understands how to make a fun and memorable employee experience, while also providing professional development through wine education.
What we’re pouring
Don’t know the difference between Bordeaux and Beaujolais? This introductory course will teach how to 1) taste and describe wine; 2) understand wine lists; and 3) appreciate food pairings by familiarizing participants with the most common wines found on New York wine lists. Curriculum can be tailored to the knowledge level of the participants.
Includes six wines, with optional food pairings.
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Want to go even more in depth? This course covers everything found in the 6-wine session, plus Champagne and an additional red wine. Curriculum can be tailored to the knowledge level of the participants.
Includes eight wines, with optional food pairings.
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Wines of California? Pinot Noirs of the world? Work with VintMax to assemble a tasting customized to pair with your interests.
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Why VintMax
VintMax provides practical wine education seminars to professional service providers in an engaging, interactive manner. In a couple of hours, participants of all knowledge levels will learn:
How to taste and describe wine
How to pair wine with food
How to approach a wine list with conviction, and identify value
Useful wine vocabulary, enabling students to talk to sommeliers with confidence
Key characteristics and flavor profiles of wines most commonly found at New York restaurants, and when to order them
These lessons are taught in a casual, hands-on environment. Participants can expect:
Tasting pours of complex and quality wines that define the typical styles of top regions
Sommelier-selected chef-crafted pairing plates
Bound workbook for tasting notes
Q&A with a wine expert
